The 2017 Can-Am 500 was hosted by Can-Am in Phoenix, Arizona, the last Chase Race of Eight, which seeded Matt Kenseth into the final four. Not only did the BRP brand host the race, but Can-Am was also a major sponsor for Matt DiBenedetto of the GoFas Racing team. With many NASCAR fans also being off-road enthusiasts, Can-Am took
advantage of the opportunity to show everyone what its brand is all about. With Arizona also being a major hub for off-road
activity, it was the perfect venue for Can-Am to shine its spotlight.